AnyMind Group, a technology company that provides software for the advertising, influencer marketing, and human resource industries, has today announced the appointment of professional football player, Keisuke Honda, as an advisor to AnyMind Group. KSK Angel Fund, a fund led by Honda, will become a strategic investor of AnyMind Group.
Left to right: Keisuke Honda, founder, KSK Group, and Kosuke Sogo, CEO and co-founder, AnyMind Group
As part of the agreement, CastingAsia, an influencer marketing technology business under AnyMind Group, will also support Honda’s Facebook and Instagram activities and launch his official YouTube channel through a collaboration with the CastingAsia Creators Network.
Starting off as an influencer marketing platform that helps marketers to discover, manage and track influencer marketing activity, CastingAsia recently acquired influencer network Moindy Digital, and with the combined influencer, creator and talent pool, launched the CastingAsia Creators Network. The CastingAsia Creators Network includes over 36,000 creators from 17* markets across Asia and the world, providing upcoming and established influencers and content creators with resources and support across channel monitoring and optimization, production and studio support, strategy consultation, and more.
“Influencers and creators are now living in a world where information is easily transmitted due to the rise in smartphone and social media usage in recent times. Similar to basketball players aspiring to play in the NBA, or football players like Keisuke Honda playing in foreign leagues, CastingAsia is driving impetus for a world where anyone can be a creator and go global. Attracting a personality like Keisuke Honda is justification towards our recent moves to empower influencers and creators to grow further. Ultimately, we’re looking to provide the influencer marketing ecosystem with greater growth in Asia and the world,” said Kosuke Sogo, CEO and co-founder of AnyMind Group.
Honda is currently the head coach of Cambodia’s national football team, has a professional sporting career spanning football teams in Asia, Europe and Central America, and was also part of the Japan national football team for the last three FIFA World Cups. Honda is also operating a football school with over 80 locations globally. In 2016, he started the KSK Angel Fund, which currently has investments in over 50 companies.
“There is no limit to myself, and I’m always looking for new challenges. I want to prove this through my YouTube channel, positively influencing people to challenge themselves further,“ said Honda.
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