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AnyMind Group appoints Punsak Limvatanayingyong as Country Manager, Thailand

Limvatanayingyong will lead the AdAsia and CastingAsia business units for AnyMind Group

AnyMind Group, a technology solutions provider for the advertising, influencer marketing and human resource industries, has today announced the appointment of Punsak Limvatanayingyong as Country Manager for AnyMind Group in Thailand.

Limvatanayingyong will be responsible for driving business growth for the AdAsia and CastingAsia business lines for AnyMind Group in Thailand.

On the appointment, Kosuke Sogo, CEO and co-founder of AnyMind Group, whom Limvatanayingyong will report to, said: “Limvatanayingyong has driven the growth of Moindy for more than 15 years, building a remarkable track record in the industry. His management, business and leadership expertise is crucial for us to navigate this fast-growing market.”

Limvatanayingyong started his career in marketing, holding roles at Cementhai and Universal Music (Thailand). In 2004, Limvatanayingyong founded Mobile Indy - a company that helps independent music labels and musicians monetize their music through digital platforms, and became the first YouTube multi-channel network in Thailand. In 2017, the company was acquired by TV Thunder Public Company Limited (TV Thunder) and renamed Moindy, expanding into additional verticals including broadcast and celebrity.

In March 2019, AnyMind Group acquired a majority stake in Moindy from TV Thunder, integrating Moindy’s network into CastingAsia, an influencer marketing business line by AnyMind Group.

Following the successful integration of Moindy and scaling of expertise, CastingAsia has evolved its offerings for marketing and communications professionals, influencers and content creators from a pure-play influencer marketing platform, into:
- Marketing and communications professionals: An end-to-end influencer marketing platform that allows users to discover, activate, manage and track influencer marketing activity, and local teams with influencer marketing expertise across Asia for product onboarding, campaign strategy, planning and management
- Talent, influencers and content creators: An influencer activity dashboard that enables users to gain account and follower insights, join campaigns, manage their activity, and track activity performance. Through the CastingAsia Creators Network, talent, influencers and content creators can access resources that include account optimization, content strategy, production, and editing, and learning resources

Limvatanayingyong said: “It is a new challenge for me to lead and grow AnyMind Group in Thailand, one of the key markets for the company. Our team here has the right aptitude and attitude to grow even more, and together with the strong technology offerings developed over the past three years, I am confident we will become a leader in the advertising and influencer marketing industry in Thailand and beyond.”

Starting off in April 2016 as AdAsia Holdings in Singapore, the reorganized AnyMind Group has expanded into over 500 staff across 13 offices in 11 markets, runs three business lines: AdAsia, CastingAsia and TalentMind, acquired three companies: FourM, Acqua Media and Moindy, and raised a total funding of US$35.9 million from investors including (but not limited to) LINE, Mirai Creation Fund, VGI and JAFCO Asia.

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