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From Campaign to Conversion: Learn How to Leverage Influencer Marketing to Optimize ROI

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Mar 25, 2019

Advertisers are often perplexed and befuddled on how to use social media influencer marketing to the best of their advantage to drive more sales conversions and increase monetization. Given the profound impact of a successful influencer marketing campaign, it’s definitely a smart idea to entrust your branding campaign to a team of influencer marketing experts – something our managed services team at CastingAsia is proud to offer. So let’s see exactly what tactics our team of experts can strategically apply to your campaigns!

1. Choosing the Right Influencer for Your Brand

One of the most important factors in running a successful influencer marketing campaign is to choose the best influencers that match with your brand, and can provide enough influence to their followers to maximize conversions. The power of influence that certain influencers can have on your target audience can often be underestimated – brands and advertisers are often astonished by the exponential results that can be seen with conversion rates after running a campaign with CastingAsia. Category, demographic, gender and age, along with demographics of an influencers followers – are all factors that our influencer marketing marketplace CastingAsia, can analyze through artificial intelligence, to find the optimal influencers for your brand.


2. Developing an Appropriate Execution Strategy

Now that you have selected the appropriate influencer, it’s time to take the next step and focus on how you can use that influencer to the best of your advantage. Having the appropriate influencer along with the perfect branding strategy for posting on social media is worth its weight in gold, so it’s definitely worth it to entrust this to industry professionals, such as our managed influencer marketing team. Trending hashtags, posting strategies and timing, posing techniques with products, etc. – these are all important factors to consider and should not be overlooked or underestimated.


3. Measuring Campaign Results

The final step of promoting success and monetization for an influencer marketing campaign is to have access to measurable campaign results. With the CastingAsia platform, real-time campaign results are at your fingertips 24/7, and you can easily manage and monitor influencer’s postings and performance through our simple but powerful dashboard. This kind of real-time tracking enables you to also analyze your conversion rate percentages in relation to actual engagements. Measurable results such as this can provide your brand with a competitive edge during a campaign, ensuring you stay on top of your competitors.

Access to the hottest and most influential Asian influencers is just an email or phone call away, so reach out to us today for a no-hassle conversation and product demo!


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