Influencer Marketing Vs. Traditional Marketing: The Need-to-Know in Today’s Fast-Paced Marketing World
Breaking and bending the rules of traditional marketing, a new player in the game has emerged and is shifting the way we view brand and marketing campaigns. If you don’t know about social media influencer marketing, you’re missing out on one of the biggest and most influential forms of marketing to hit the scene in a long time. Never before have audiences been able to be reached in such an organic and personified way. Statistics have proven that consumers are more likely to be influenced to make a purchase after viewing influencer’s posts in comparison to traditional marketing advertisements. Let’s take a look at why influencer marketing is so powerful.
Authentic and Trustworthy
“Followers trust and take influence from influencer’s posts and opinions and are more likely to respond in a positive way to an influencer’s subtle suggestions in comparison with traditional online marketing pop-ups and ads.”
Social media influencers have a follower base that is unsurpassed when it comes to engagement and loyalty. Followers trust and take influence from influencer’s posts and opinions and are more likely to respond in a positive way to an influencer’s subtle suggestions in comparison with traditional online marketing pop-ups and ads. Using celebrities or famous figureheads is not new to the advertising scheme, however the approach has somewhat changed in recent times. In previous years, big-name celebrities were used for traditional television and commercial advertisements and often the brand’s message was perceived by some audiences as scripted or rehearsed, with low authenticity.
Well, with contemporary influencer marketing, the authenticity factor has been taken to a new level because followers interact with influencers within their preferred niche and are more trusting of their content, posts and reviews.
Budget Friendly and High ROI
“Influencer marketing has proven to be very budget-friendly and have a high ROI when breaking down the stats and numbers.”
When comparing the pros and cons of traditional marketing in relation to influencer marketing, another pattern of analysis cannot be overlooked. Fact be told, influencer marketing has proven to be very budget-friendly and have a high ROI when breaking down the stats and numbers. The underlying reasoning behind this is that you don’t have to spend a ton of your marketing budget on influencer marketing in order to get extraordinary results.
In the olden days of traditional marketing ad spending, a large sum of money would need to be pumped into investment for expensive television commercials, magazine and newspaper ads, etc., However, the main problem why the ROI did not prove to be high was that there was no precision targeting of the audience. Anyone who turned on the TV or picked up a newspaper was subject to the influence of the ad – whether it be positive or negative. Opposing this is the high ROI that can be seen with influencer marketing. Why is this possible you may ask? Let’s take micro-influencers for example – they are not as high-status as celebrities, however their reach and impact upon their niche of followers is exponentially high.
So, in other words, you don’t have to spend much budget to hire many micro-influencers in order to get fantastic results and high ROI. Sounds too good to be true? Well, it might be something worth looking into and giving it a try to change up your marketing strategy. It may just be what your brand needs to give it that little bit extra of a push and get noticed in a big way. Learn more about micro-influencer marketing in this previous blog post.
Versatility and Flexibility
“Different influencers also have different ways of influencing various social media platforms.”
When you look at these two words what is the first thing that comes to mind? – BINGO - room for experimentation. That means you have the say and can play around and leverage on the benefits of each specific influencer’s creativity. Different influencers also have different ways of influencing various social media platforms, so you also have the ability to pick and choose which specific platforms you want to focus your campaign efforts on. Given the high versatility of influencer marketing as compared to traditional channels of advertising, it’s no wonder why many businesses and brands are turning their attention to and increasing ad spend on influencer marketing endeavors.
Summed up, trends have changed and it’s important not to get left behind in the ever- changing world of advertising. If you are a new-comer to this type of marketing, no need to fret - our team of influencer marketing experts at CastingAsia are more than equipped to take control and steer your campaign in the right direction. Along with our expert advice, we also offer a cutting-edge, in-house developed influencer marketing platform. Check out further details here!