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Social Media Rules of Engagement Spotlight: Tips for Creating More Shareable Social Media Content

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Feb 7, 2019

When deciding what type of content to share on social media platforms, what are some of the key requirements that come to mind? Content and photo quality as well as audience targeting are all things that need to be kept in mind when developing a strategy for impactful social media posting. We’re also seeing an increase in content creators and influencers participating in influencer marketing campaigns and therefore need to be well-informed on how to properly post in order to attract the most attention for the product or brand. So let’s dive in and take a look at some pointers for successful social media content development!


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1. Develop High-Quality Content

This may seem like something that every social media guru should be well aware of, however developing high-quality content really is one of the most important factors in driving your posts to the top of the social media game. With a little help from FREE photo editing mobile apps such as Snapseed or VSCO, it’s never been easier to crop, filter and edit your photos to look more professional – in turn increasing viewing pleasure and engagement experience. Besides visual content, text content and formatting are also essential aspects to consider. Think about using several buzzwords or catchphrases to catch the interest of audiences and increase engagement with the content. Also, it may be helpful to check out other social media influencer’s content to use as a general format or take ideas from to use for your own content sharing and posting.


2. Create Content That Gives Some Value to Your Followers

Another important aspect to consider when it comes to creating meaningful content is to always keep your followers in mind. Put yourself in their shoes and figure out what kind of content they would like to see. Influencers around the world, as well as Asian influencers, are sometimes faced with the dilemma of how to best engage with their followers. Keeping reputation intact and maintaining follower count is a concern that always weighs on the mind of even the most popular influencers. If you run out of new and fresh ideas, try referencing online sources for information such as this article published by Forbes.


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3. Experiment with Alternative Forms of Content

Another great way to make your content stand out and be interesting is to experiment using alternative forms of content. Sure, there’s nothing wrong with posting conventional photos and text, however exploring alternative paths of engagement such as polls and Q&As, live video sessions, contests, etc., might just be the small change necessary to keep your follower’s interest peaked and on-edge. Interact with your followers on a whole new playing field by expanding upon the variety of your content sharing.

Besides developing quality content, registering with a trusted influencer marketing solution such as CastingAsia is also another great idea to associate yourself with brand campaigns and get yourself noticed on a much broader scale. For up-and-coming influencers, our micro influencer marketplace is a perfect way to jump-start your career and start getting paid for your content sharing.